“Put Ya Rees On!” Inside Reebok’s 3:AM New Orleans Sneaker Release Party

Thursday of last week, I was personally invited to attend Reebok’s 3:AM New Orleans pre-release party for their latest shoe collaboration with two New Orleans legends, Grammy-award winning producer Chase N. Cashe and iconic photographer Polo Silk. 

3:AM is Reebok’s latest sneaker project where the iconic sneaker brand collaborates with creatives from Atlanta, New York City, and now New Orleans to celebrate the history of Reebok in their city. In the early 90’s, late rapper Soulja Slim made the Reebok Workout shoe a popular must have on the feet of locals. While he is no longer with us, the Workout shoe has kept its popularity throughout the years. 

The 3:AM New Orleans collection features three different colorways, featuring the iconic look with a blue, iced out, sole, one with the original bubble gum sole and an all black shoe with a camouflage sole. 

 Reebok 3:AM NOLA
Reebok 3:AM NOLA

Check out pictures from the event below and purchase your pair of 3:AM New Orleans Capsule Reebok in 42 Footlocker locations around the world.

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